Words that
the SERVICES
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work
The right words present the commonplace as creative and the conventional as unconventional. They stop us mid-yawn, pique our interest, and stay in our brains long after we’ve closed the tab.
That’s the power of copy. It’s the irresistible golden thread that stitches your brand together.
Your business deserves words that fit like a glove and dazzle like a custom-made Valentino gown.
Ready for a copy fitting? Fill in this form here so I can take your brand’s measurements.
People are smart. They can sniff out inauthenticity and wishy-washy messaging from a mile off. If they can’t find what they’re looking for, they’ll hit that ‘X’ button quicker than they can say ‘cba’.
NOT WHEN YOUR COPY IS SPOT ON
talk to me...
“The best part of working with you was your professionalism and dedication to your craft. You really took the time to understand what I was looking for and crafted website copy that has surpassed my expectations.
Sneha Morjaria, CEO and Digital Operations Manager at The Growth Chain (new website pending)
My website is so much more polished, authoritative, inspiring, compelling and powerful. I love that you don’t rush the copy - you take the time to perfect it and get it right for your client. You would be silly not to go with Jo, that’s all I’m saying. She is the BEST!”
Website Copywriting
Eight seconds.
That’s how long the average attention span is when browsing online.
When someone visits your website, how do you want them to feel?
Will they crumble under a waffly avalanche of information overload? Is there a jarring 404 message where a delicious About page should be?
If you’re tired of mumbling a sheepish disclaimer every time someone asks for the link, you’ve come to the right place.
To rack up the clicks, calls, and conversions you need sharp, succinct, SEO-friendly website copy that magnetises ideal clients and keeps them there for another...eight... seconds.
(And another and another.)
This is for you if:
You’ll get:
TURNAROUND TIME:
4 weeks from copy consultation call to completion.
INVESTMENT:
Prices start from £2,000 for a 3-page site. Payment plans are available upon request.
ENQUIRE
- You’re in the midst of a rebrand and need custom web copy to complete your swish new brand identity
- You’ve grown out of the ‘just get something basic on the website’ stage and require a more robust lead generator
- You have a fraught relationship with blank Google docs and thesaurus dot com
- You’ve had one too many Instagram update scares to rely on using one digital platform
- You have no idea how to differentiate yourself from *insert competitors here*, who have a knack for selling their USPs with flair and originality
This is for you if:
You’ll get:
ENQUIRE
- A 60-minute copy consultation call to pinpoint your mission, values, and ideal client avatar
-Target market and SEO keyword research
- Strapline development
- 3 pages of personality-packed website copy, delivered in an editable Google doc
- Two rounds of edits
This is for you if:
You’ll get:
ENQUIRE
Tone of Voice Development
As the saying goes, people buy from people.
In other words, people don’t eagerly whip out their debit cards for robotic, soulless brands that sound drier than a slice of gluten-free bread.
The internet is saturated with samey.
Messaging that barely inspires you to skim to the bottom of the page, let alone take action.
Your tone of voice isn’t a fluffy add-on that’s ‘nice to have’. It’s how you communicate the heart and soul of your business, garner trust, and connect with dream clients.
This is for you if:
You’ll get:
TURNAROUND TIME:
4 weeks from copy consultation call to completion.
INVESTMENT:
Price: £1,200. Payment plans are available upon request.
ENQUIRE
- Writing your captions/emails/blogs feels forced and self-conscious like you’re trying to be something you’re not
- You’ve morphed your voice into a mish-mash of your competitors’
- You have a clearly defined target market and service offering
- You need a set of guidelines to keep your TOV cohesive and consistent
- You’re happy to write your own content or you have a wordsmith by your side to do it on your behalf
This is for you if:
You’ll get:
ENQUIRE
- A 60-minute consultation call
- In-depth client and competitor research
- A bespoke TOV Handbook in PDF format. This includes style guide examples for each type of content you use (emails, captions etc) so you can easily recreate your new TOV
- Copy for a 4-part email welcome sequence
- Strapline for your IG/Linkedin bio
- Two rounds of edits
This is for you if:
You’ll get:
ENQUIRE
Sales Page
Launching is…a lot.
So many moving parts. So many Asana deadlines. So many WORDS.
It’s taxing enough to turn a bright idea into a fully-fledged course/ programme, let alone pen *thousands* of words worth of sales copy to launch it into the online stratosphere.
With me by your side, we’ll kick that launch-induced anxiety to the curb with copy crafted to convert.
Need accompanying captions/ welcome sequences/ sales emails/landing page copy for your launch? No bother! Tell me your requirements and I’ll whizz up a custom proposal for you.
This is for you if:
You’ll get:
TURNAROUND TIME:
1-2 weeks from copy consultation call to completion.
INVESTMENT:
Prices start from £1,000 for a sales page. Payment plans are available upon request.
ENQUIRE
- You’ve got a launch concept and action plan ready to go, but the idea of writing a sales page feels about as appealing as climbing Everest in your pants
- You don’t have the time or know-how to nail the messaging that will land with your target audience
- You’ve tried DIYing it in the past but need to sharpen up your copy to guide more people through the sales funnel
You’ll get:
This is for you if:
ENQUIRE
- A 60-minute copy consultation call
- In-depth target market research
- Strapline development
- A long-form sales page, infused with personality and sales psychology
- Two rounds of edits
This is for you if:
You’ll get:
ENQUIRE
“Jo is an absolute asset to the team at By the Way Creative. In fact, I literally wouldn’t be without her now! Not only is she an exceptional writer, but she’s super intuitive when it comes to knowing exactly what our clients want to say
Stephanie White, Director and Founder of By the Way Creative
She always goes above and beyond to provide a high level of service, quality copy and fantastic insights. From handling social media copy to creating long-form marketing content, I’d trust Jo with any of our clients - with her experience and expertise, I know they’re in safe hands”
Blogs
You’ve got a shedload of expertise. I’ve got a way with words. Together, we’ll turn that gold dust into value-packed blog posts that magnetise the dreamiest of dream clients.
People are looking for a business just like yours right this second. They may not hang out on the ‘gram, but that doesn’t mean they don’t exist. With topical, regularly updated blog content, you ensure your brilliance reaches those that are searching for it.
This is for you if:
You’ll get:
INVESTMENT:
Prices start at £200 for one 800+ word blog per month.
ENQUIRE
- You need in-depth blog content on your website that positions you as an industry expert and showcases your knowledge
- You want to guide more people to your website by sharing links to your blogs via emails/IG Stories/Linkedin
- You’re ready to boost your website’s visibility and traffic with regular, fresh SEO-optimised blogs
This is for you if:
You’ll get:
ENQUIRE
- A 60-minute consultation call
- Monthly 30-minute catch-up calls to discuss topics
- In-depth target market research
- SEO keyword and keyphrase research
- 1-4 blog posts per month
- One round of edits
This is for you if:
You’ll get:
ENQUIRE
“Jo, I’m obsessed yet again. You are so amazing and I received such good feedback from the first blog post!”
Emily Burnett, Director of Lemon Creative Studios
“Jo is fantastic to work with. She really listens to you, then goes away and creates magic! From first chatting with her, I knew she ‘got’ my business and her ideas and suggestions were fantastic.
Emma George, Founder of E.G. Virtual Services
On our monthly content calls, we would discuss the ongoings of the business and any personal details to include too if necessary, and Jo would then produce (in what seemed like a flash!) content which sounded just like me. Overall my content is performing better, it's doing exactly what I aim for it to do on the platforms. I have achieved more sign-ups to my email newsletters and more click-throughs from my IG posts.”
“Oh wow - these captions are incredible! You have captured ‘me’ so accurately”
Tashlien Nunn, Business Coach
Are you a copywriter, web designer, or marketing agency owner?
Psst!
Please note I’m subject to capacity.
TLDR: I’ll write words for you and you can take the credit. Sound good? Pop me an email.
Whether you need long-term client copywriting support or a speedy turnaround for a deadline that’s crept up on you, say the word and I’ll be there - tag team style.
We can talk about day rates and subcontracted rates for my white-labelling services. You provide the brief, I’ll deliver the copy, and your client tells you that you’ve smashed it. It’s like I was never there…
How it works
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You send me an email/DM about your copy requirements.
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Once you’re happy with the proposal, I’ll send over a contract that details my terms so we’re both on the same page. This is written in plain, easy-to-follow language - no jargon here! For standalone projects (i.e. non retainer work), I also request a 50% deposit at this stage.
DROP ME A MESSAGE
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proposal
If we’re a great match, I’ll fire over a proposal detailing the project scope, including the price, timeline, and deliverables.
the dotted line
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DISCOVERY CALL
We’ll jump on a free 30-min discovery call for an informal, face-to-face Zoom chat about your project needs.
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It’s time for me to learn everything there is to know about your business. I’ll send you a detailed brand questionnaire, which we’ll go through together on a 60-minute copy consultation call.
Kick-off
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The handover
After the occasional tweak, the copy is all yours! I’ll request a testimonial and we’ll part ways as new business besties.
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First draft
Now it’s time for me to study your brand and target audience with the same intensity as an actor learning a script. Within two to four weeks, I’ll polish my brainstorming into succinct copy that fits your brand like a glove. You’ll have 14 days to provide feedback to make sure everything is to your liking. This brings me to…
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Captions & graphic briefs
We’re all told to ‘be consistent’ on social media. But what use is that when you’re racking your brain for content ideas and coming up with zilch?
Besides, we all know that ‘filler’ posts on Instagram tank harder than Mean Girls 2. To appease the algorithm and capture dwindling attention spans, you need thought and action-provoking captions that command attention.
But here’s the kicker. I also pair them with carousel/reel/meme/graphic briefs so your designer or VA can rustle up scroll-stopping visuals to match. Using Airtable, Clickup or Trello, we’ll get your content locked in, month after month.
This is for you if:
You’ll get:
INVESTMENT:
Please note that I have limited capacity for this service.
ENQUIRE
Prices start at £420 p/m for 12 or £700 p/m for 20.
ENQUIRE
- You spend an excessive amount of time writing your own captions…or neglecting your feed altogether
- You have a tendency to procasti-scroll and compare yourself to so-and-so
- Every time engagement dives off a cliff, you feel personally attacked
- Standing out on Instagram feels a bit like trying to shout above the noise at a house party
This is for you if:
You’ll get:
- A 60-minute consultation call
- Either 12 or 20 captions (~100-200 words each), infused with your brand TOV
- Carousel slide and graphic copy, if required
- Monthly catch-up calls to map out your content briefs for the following month
- Content prompts for you to approve before I write the captions
- Accompanying graphic briefs for your designer or VA. We can decide on what content formats you’d like to utilise together
This is for you if:
You’ll get:
ENQUIRE