The Word's Out | Copywriter

Hello, I'm Jo!

I'm a freelance copywriter and content strategist based in London.

My job is to help you find just the right words to turn readers and followers into customers. 

Let’s get the word out.

What I offer

I offer a range of services to help you share your story and effectively voice your expertise. From topical blog posts to irresistible website copy, I’m here to equip you with the right words and help you achieve your goals.


Consistent, topical content is a key factor in enhancing your SEO and attracting your dream customers.  


Succinct, professionally written copy makes all the difference between ‘close tab’ and ‘add to basket’.

Social Media

Rack up likes, follows and shares with social media content that bolsters brand awareness.

Don't just take my word for it

"Jo is an absolute asset to the team at By the Way Creative. In fact, I literally wouldn't be without her now! Not only is she an exceptional writer, but she's super intuitive when it comes to knowing exactly what our clients want to say. She always goes above and beyond to provide a high level of service, quality copy and fantastic insights. From handling client social media accounts to creating longer-form marketing content, I'd trust Jo with any of our clients - with her experience and expertise, I know they're in safe hands."
Testimonial 2
Stephanie Powell
Director and Founder, By the Way Creative