How to use social media for a small business
Whether you’re starting up a brand new venture or are an existing small business owner, the importance of developing a social media presence has no doubt been stressed to you.
With a whopping 53% of all world-wide web traffic coming from mobile users, social media is one of the most powerful tools for marketing our products or services.
If you’re flying solo or have a small team, you may not yet have the budget for social media management services, photoshoots, or sophisticated scheduling tools.
However, putting together a social media plan needn’t be a painful, costly process. Take a look at these top tips on how to kickstart your social media schedule for your new business.
It can be all too easy to develop an ‘ad-hoc’ approach to posting as and when you get a moment. Before you know it, it’s been three weeks and your reach, impressions, follows, shares and likes have completely flatlined.
In other words, hundreds if not thousands of potential customers have dropped off the radar.
A social media content plan lets you map out your content for the coming weeks/month, giving you a clear picture of the key messages you’d like to send out to your audience.
When developing your social media strategy, consistency is key . Ensuring a steady stream of content with links to your website is one of the best ways to build your audience and generate interest in your brand.
A content plan doesn’t need to be any more complex than a simple spreadsheet where you input your dates, captions, and images for your desired social media platforms.
GoogleSheets is a fantastic platform that you can use for free with the click of a button. You can also generate a shareable link so your team or client can review your plan straightaway.
The ability to schedule all your posts ahead of time so they post automatically is one of the most convenient social media tools for a business owner.
Facebook’s ‘Creator Studio’ is a great place to begin. Using your Facebook Business page, you can schedule your Facebook and Instagram posts straight from the ‘publishing tools’ section of your page.
You can also review your insights which enable you to see more details about your content’s performance and audience
When it comes to social media, you need to treat it like it’s your virtual ‘shop window’.
The fact is, in a world of 24/7 content, people’s attention spans wane very quickly (why do you think I’ve intermittently put words in bold throughout this blog post, eh?! ), so it’s important that your visual branding is striking and consistent.
No budget for a professional photoshoot or graphic designer just yet? No bother
- If the thought of using cheesy and impersonal stock photos make you wince, have no fear! Websites such as Unsplash, Pexels and Pixabay offer a host of freely usable and beautifully shot professional photographs.
- If you’re taking pictures on your camera phone, be mindful of the lighting and composition. If a ‘picture is worth a thousand words’, don’t upload anything that doesn’t do your fantastic business justice. Free Apps such as VSCO and Afterlight are fantastic tools for getting your Insta game in tip-top shape.
- Consider looking into tools like Canva for creating social media graphics. Offering a free basic plan, Canva offers an incredibly user-friendly platform for easily putting together professional looking graphics and quote posts. Why screenshot an amazing client testimonial when you can turn it into a slick, branded post instead?
Facebook and Instagram love video content. Frequently posting to Instagram stories, Reels or IGTV impacts how your posts perform in the Instagram algorithm. In other words, the more video content you are able to share, the better chance you have of it appearing on as many feeds as possible.
Whether you’re sharing a video of your new products or conducting a mini talk about an area of your expertise, videos can substantially increase your online reach.
So, what are you waiting for? Create that Instagram or Facebook Business Page and get posting